HOW CONSUMERS CHOOSE SKINCARE PRODUCTS
WHEN BUYING SKINCARE PRODUCTS, CUSTOMERS INVEST TIME AND EFFORT TO FIND THE BEST.
(from our research with our pool of 10,000+ consumers)
*67% of skincare customers mentioned they bought 1-5 products in the last 6 months, and 33% mentioned they bought more than 6.
*When it comes to reviews, skincare customers are demanding. 69% said that they only buy products with average ratings above 4 (out of 5).
*70% of skincare customers mentioned they read 5 or more reviews before making a purchase.
*When consumers use reviews: buying online (82%), comparing brands (73%) and researching a product (72%).