HOW CONSUMERS CHOOSE PET SUPPLIES


WHEN BUYING PRODUCTS FOR THEIR PET, CUSTOMERS INVEST TIME AND EFFORT TO FIND THE BEST.

(from our research with our pool of 10,000+ consumers)

*64% of pet supplies customers mentioned they bought 1-5 products in the last 6 months, and 35% mentioned they bought more than 6.

*When it comes to reviews, pet supplies customers are demanding. 61% said that they only buy products with average ratings above 4 (out of 5).

*48% of pet supplies customers mentioned they read 5 or more reviews before making a purchase.

*When consumers use reviews: buying online (69%), comparing brands (53%) and researching a product (60%).